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Job ID :
50418BR
Location :
Germany - Erlangen|Germany - Munchen|Italy - Milan
:
Job Description

Essential Job Functions:

  • Works with CAD commercial and product marketing / marcom to develop and deliver effective downstream marketing programs to support regional marketing plan.
  • Proactively coordinates delivery of programs with commercial channels to ensure effective implementation of defined plans.
  • Ensure messages and marketing campaigns provided by business are effective.
  • Work collaboratively with CAD regional marketing manager and Sales & Marketing stakeholders to define goals and logistical details; provide comprehensive support and communication regarding program logistics as it pertains to stakeholders.
  • Where appropriate, such as Tier 1, 2 and large Tier 3 events, ensure campaigns include multiple tactics to leverage the investment; this could include production of promotional conference materials, pre-event direct marketing programs to drive traffic and registrations; supplemental workshops and/or technical presentations, web postings on thermofisher.com and appropriate local language site(s), PR, and supporting sales tools.
  • Execute and conduct post event analysis
    Ensure cost-effective event implementation, with clear recommendation on future participation value in post-event assessment.
  • Coordinates as required with other Thermo Fisher Scientific divisions to improve benefit to company brands and products.
  • Annually developing the regional Event Plan, using divisional leadership guidance to define included events.
  • Manage expenses to budget. Communicate budget status on a regular basis. Timely and accurate management of invoices, including approval for payment, reconciliation against planned and actual performance, and estimated accrual totals at end of quarter.
  • Coordinate the production, maintenance and loan schedule of booth materials: booth graphics/portables, pop-ups, banner ups, table cloths, table top signs etc. Manage event dummy kit schedule, shipping, storage and maintenance program.

Minimum Requirements/Qualifications:

Educational Qualifications:

University degree in marketing, communications, or related field

Experience Qualifications:

  • 3+ years of marketing communications and event management experience in a business-to-business environment, preferably for a U.S. based company. Industrial market experience preferred.
  • Demonstrated oral communication skills, as well as superior interpersonal/relationship skills – intercultural skills and experience a plus along with strong customer orientation.

Skill Requirements:

  • Experienced professional with a full understanding of industry practices
  • Strong project management, attention to detail, prioritization and decision-making skills
  • Ability to work effectively and influence others in a matrixed environment to reach agreement and gain support for strategies/tactics; strong customer orientation
  • High level of intensity and comfort level with change
  • Excellent English language speaking and writing skills; fluency in 1 or more other European languages preferable.
  • Excellent command of Microsoft Word, PowerPoint and Excel. Knowledge of Salesforce.com is a plus.
  • Ability to travel approximately 20%


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