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Job ID :
49816BR
Location :
China - Shanghai
:
Job Description

The Position

The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines, maintaining a strong understanding of customer technical requirements for existing and future products. This position identifies, evaluates, and recommends marketing opportunities consistent with product line objectives.

Responsibilities and deliverables include:

  • Accompany sales engineers on customer visits to determine competitive strengths and weaknesses, assist sales force in the promotion of FEI products at trade shows
  • Provide feedback from existing customers, prospects, and the sales force to assist in the definition of product configurations or enhancements that target specific markets or market segments
  • Work with applications development to turn special customer requirements into saleable products or features
  • Develop sales support materials including brochures, applications notes, product data sheets, competitive matrices, and technical presentations
  • Develop and present technical papers at professional symposia, author technical articles for trade press
  • Develop and present training programs to the sales force to inform them of new products, enhancements, or competitive issues
  • Recommend, evaluate, and document FEI and third party accessories
  • Work with demonstration lab staff to develop effective specialized demonstration techniques

The Requirements

This position is ideal for an experienced professional wanting to be involved with a dynamic team and exposed to a constant variety of customer application areas.

The successful candidate will possess the following combination of education and experience:

  • Typically requires a University degree in Electrical Engineering or similar discipline, advanced degree preferred
  • Typically requires 10-15 years experience in a relevant technical environment
  • Experience with SEMs, FIBs or similar systems
  • Ability to work in a team environment
  • Excellent, enthusiastic, clear communication skills with a diverse audience is critical to the success of this position
  • Ability to travel both domestically as well as internationally and possession of a valid passport


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