Job ID :
49816BR
Location :
China - Shanghai
:
Job Description
The Position
The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines, maintaining a strong understanding of customer technical requirements for existing and future products. This position identifies, evaluates, and recommends marketing opportunities consistent with product line objectives.
Responsibilities and deliverables include:
- Accompany sales engineers on customer visits to determine competitive strengths and weaknesses, assist sales force in the promotion of FEI products at trade shows
- Provide feedback from existing customers, prospects, and the sales force to assist in the definition of product configurations or enhancements that target specific markets or market segments
- Work with applications development to turn special customer requirements into saleable products or features
- Develop sales support materials including brochures, applications notes, product data sheets, competitive matrices, and technical presentations
- Develop and present technical papers at professional symposia, author technical articles for trade press
- Develop and present training programs to the sales force to inform them of new products, enhancements, or competitive issues
- Recommend, evaluate, and document FEI and third party accessories
- Work with demonstration lab staff to develop effective specialized demonstration techniques
The Requirements
This position is ideal for an experienced professional wanting to be involved with a dynamic team and exposed to a constant variety of customer application areas.
The successful candidate will possess the following combination of education and experience:
- Typically requires a University degree in Electrical Engineering or similar discipline, advanced degree preferred
- Typically requires 10-15 years experience in a relevant technical environment
- Experience with SEMs, FIBs or similar systems
- Ability to work in a team environment
- Excellent, enthusiastic, clear communication skills with a diverse audience is critical to the success of this position
- Ability to travel both domestically as well as internationally and possession of a valid passport
