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Job ID :
47080BR
Location :
US - California - Carlsbad
:
Job Description
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of $17 billion and 50,000 employees in 50 countries. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity. Through our premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support.
All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve mankind by enabling our customers to make the world healthier, cleaner and safer.
If you share in our values and if you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us at Thermo Fisher Scientific.

Position Summary:

We are seeking a Director of Marketing to lead a Division marketing team that will transform how we engage with researchers in the life science community. This exciting role will be part of the team that develops and delivers a novel customer experience that will both delight our customers and change our personalized marketing initiatives for the Bioscience Division (BID) of Thermo Fisher Scientific.

The Director of Marketing will lead a team of marketing professionals responsible for the go-to-market strategy, development, execution and results across all channels for the BID cross-business unit and solution based customer programs. This leader will also drive the marketing effectiveness and the marketing competencies programs for all of BID marketing to harmonize the campaign deliverables and to up level the talent in the marketing organization. The position reports to the VP of Marketing BID and works closely with business and functional leaders, within the division and across the wider organization, as needed to deliver world class experience to our customers.

To be successful, this professional must be comfortable working in a fast-paced, highly matrixed environment at a global level and collaborating with large cross-functional teams across the organization.




Responsibilities:
  • Lead a team of marketing professionals responsible for the go-to-market strategy, tactical implementation, asset development, ongoing management and performance measurement of BIDs overarching solution-based campaigns organization.
  • Mentors team to develop and execute engaging, bold tactical marketing plans for new or existing cross-BID customer programs.
  • Delivers a harmonized marketing effectiveness program to standardize marketing KPI measurement and reporting across the division.
  • Drives the development and execution of the marketing competencies program to increase the marketing acumen for the BID marketing organization.
  • Engages with executive and senior level managers across and within the division to ensure alignment with the division, business unit and marketing strategies.
  • Owns the BID campaign goals and objectives, and reviews and revises programs to maximize member adoption and program utilization.
  • Accountable to achieve KPI targets as mutually established with the business and regularly reports to Executive and Senior Management on target performance.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.
  • Coordinate with global marketing to ensure visibility, transparency and alignment, as well as sharing of best practices to enhance success.
  • Act as a consultant and advocate for the business perspective on global marketing initiatives
  • Lead cross marketing team critical special projects (for example branding or sales training optimization) with high visibility across the company.
  • May perform other related duties as required and/or assigned.

Qualifications:
  • At least 10 years in a marketing role that includes solid experience successfully implementing marketing plans across channels. Loyalty program experience is a plus.
  • Bachelor’s degree in Marketing or Business required. Background in Biology, Biochemistry or related discipline is a plus. M.B.A. preferred
  • Mastery of knowledge and leadership in the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, customer segmentation, value proposition and marketing program development and execution.
  • Effectiveness in this role requires excellent listening skills, the ability to clearly communicate verbally and in writing, and a general knowledge of operating plans as well as industry practices for promoting and selling similar products.
  • This position requires a very team-oriented approach and interacts with varying levels of internal and external personnel.
  • Strong professional networks and the ability to influence without authority are required.
  • Persuasive communication across a diverse group of stakeholders and presentation acumen, as well as analysis and reporting of results are required.
  • Strong marketing mindset and customer focus are essential.
  • Demonstrated ability to work across divisions and with consulting agencies to tackle business improvement problems
  • Experience with hiring and managing a team of marketing professionals and in the planning, executing, and tracking large marketing projects and budgets




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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