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Careers at ThermoFisher Scientific

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Job ID :
42330BR
Location :
China - Shanghai
:
Job Description

Essential Duties and Responsibilities

  • Collaborate and align with Commercial Marketing Managers to develop annual marketing strategy and plans to achieve revenue and profitability targets.
  • Execute regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.
  • Work with Commercial Marketing Managers, the Distribution Region and the global teams on developing go-to-market strategy for new product launches (NPIs) to achieve revenue goals and market adoption.
  • Implement digital-based nurturing programs and telemarketing campaigns targeted at APD’s install base as well as cold or unqualified leads to strengthen the pipeline.
  • Drive ROI performance for key marketing programs and product launches.
  • Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.
  • Develop regional relationships with key opinion leaders that can provide testimonials or endorsement for Thermo Scientific solutions to trade publication editors and journalists.
  • Conduct regional VOC directly or in collaboration with APD’s global marketing team to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness.
  • Share best practices, effective regional strategies and high ROI campaign approaches with the global and regional marketing teams around the world.
  • Other miscellaneous duties as assigned.

Minimum Education and Experience Requirements

  • Bachelor’s degree in Biology or Chemistry; MS, or MBA highly desirable.
  • Min. 3 years marketing experience with solid scientific technology and market knowledge
  • Significant knowledge and experience with anatomical pathology or related instrumentation and consumables
  • Proven experience and capabilities in regional strategy development and execution
  • Demonstrated results driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels
  • Highly self-motivated leader with ability to manage and prioritize multiple projects
  • Ability to travel 30-40%

Knowledge, Skills, and Abilities

  • Capacity to develop a strategic understanding of the Thermo Scientific brand, the life sciences industry, analytical instrumentation, consumables and software.
  • Ability to improve marketing ROI and directly impact revenue.
  • Excellent strategic thinker with solid written and verbal communication skills.
  • Ability to plan, execute and measure with a strong sense of urgency to drive results.
  • Collaborative approach to developing and sharing strategy, tactics and analytics.
  • Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.


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