Careers at ThermoFisher Scientific

Market Development Manager, Flow Cytometry
Location: Carlsbad

The Global Market Development Manager (GMD) will develop and execute marketing programs in the flow cytometry instrument systems using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Flow Cytometry Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.

Key Responsibilities:

• Develop strategic marketing plans for flow cytometry devices, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
• Develop and execute engaging, bold tactical marketing plans for new and/or existing flow cytometry devices.
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Create and implement appropriate marketing content across multiple channels, including web, video, social media, print, and more.
• Develop sales force training and customer education material in collaboration with product management, R&D, and commercial teams.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.

• Work closely with regional marketing development managers to build and execute marketing programs within their regions.
• May perform other related duties as required and/or assigned.

Required Qualifications:

• 5+ years of experience developing a marketing strategy and successfully implementing marketing plans for scientific instruments- Flow Cytometry.
• Bachelor’s degree in Biology, Biochemistry or related discipline.
• Exceptional communication skills as well as analytical, project management and planning skills necessary.
• Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
• Strong business acumen and customer focus are essential.
• A strong record building alignment in cross-functional teams

Desired Qualifications:

• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
• Experience with marketing and voice of customer VOC.
• Experience in the flow cytometry market preferred
• Travel is required. (25%)

Preferred Qualifications:

• MBA strongly preferred.