Job Title: Email Marketing Specialist
In this role, the email marketing specialist is involved in increasing the success of a company’s email marketing campaign. This involves sending emails to users about upcoming deals and offers, products that might interest the user and news about the company. The position requires strong email marketing skills in order to design innovative and successful email marketing campaigns. The primary role is usually to maximize the response rate of an email marketing campaign.
- Responsible for email campaign for Thermo Fisher Scientific, including design and create email content in Unica and Eloqua system to promote products or services, ensuring high quality and effective email communications.
- Keep optimizing with solid methodology on email flow, template, subject line and copy, for higher performance.
- Work closely with data analysis team on email performance tracking.
- Oversee email performance, spot trends and opportunities and develop alternatives for improvements.
- Create, maintain and execute an email marketing calendar, set up email delivery rule to avoid fatigue issue and provide good customer experience.
- Knowledge of customer segmentation.
- Adequate knowledge of email marketing and copywriting
- Working knowledge of HTML, Photoshop
- Digital marketing experience with preferred e-commerce business experience
- Exceptional attention to detail
- Excellent organization, self-motivation, time management, multi-tasking and oral & written communication skills
- Advanced analytics capability with an aptitude for quantitative and qualitative analysis
- Self-motivated and directed while also functioning and contributing as part of a team
- Experience with Unica and Eloqua system.
- Be familiar with Omniture to track email performance
- Integrated Digital Marketing knowledge
- Preferable in big internet company, internet media/e-commerce industry or in house E-marketing team
- knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design