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Careers at ThermoFisher Scientific

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Job ID :
51152BR
Location :
China - Shanghai
:
Job Description

Responsibilities:

  • Work with relevant marketing teams to proceed persona/account based data analysis to score maturity, predict propensity, calculate relevancy, and explore correlations.
  • Study customer online journey and work with agency to build up next generation leads scoring system.
  • Provide pre-campaign data support for targeted channels like marketing automation, web automation, product recommending system, incart promotion platform, social media, etc.
  • Be responsible for tracking and analyzing multi-channel digital marketing performance by using tools like Omniture and Eloqua, and provide learnings and insights for corresponding channels to optimize.

Minimum Qualifications:

  • Demonstrated ability on using Omniture, Google Analytics, SPSS, Tableau, and R.
  • Have good spoken and written English and communication skill.
  • Bachelor degree
  • 5+ working experience with 3+ years of sales operation, marketing intelligence or digital marketing experience

Preferred Qualifications:

  • E-commerce knowledge
  • Experience on leads scoring and predictive analysis


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