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Careers at ThermoFisher Scientific

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Job ID :
52873BR
Location :
China - Shanghai
:
Job Description

Responsibilities:

  • Work closely with multi divisions to plan and orchestrate content strategy, both internal and external across multiple platforms and formats to drive leads;
  • Coach agency to complete leads relevant microsite and landing page construction.
  • Plan leads generation campaigns in an integrated manner. Coordinate among all digital channels and divisions to move things forward.
  • Monitor and optimize campaign performance across all digital channels and keep optimizing.
  • Make sure the whole leads pipeline moving smoothly, from newly collected, through marketing qualified, to sales confirmed.
  • Perform statistical analysis and reporting for all leads campaigns.
  • Be in charge of webinars, call center and web merchandizing channel to generate leads.

Minimum Qualifications:

  • Bachelor degree
  • At least 6 years related working experience – online, digital
  • Strong experience with digital content management and online acquisition (all type of online leads generation)
  • Understands marketing within the analytical and life science industry. General knowledge on science products, target segments, customer attributes and terminologies.
  • Functional experience of website management, user experience enhancement, CRM, and leads scoring.
  • Effectively communicate with and engage all levels of the organization
  • Fluent English

Preferred Qualifications:

  • Knowledge of website tracking system, such as: Omniture & Google Analytics
  • Familiar with CRM systems like Siebel and Sales Force
  • Great interpersonal communication and time management skills.
  • Capability of working under pressure in a multi-task environment.


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