Job ID :
52991BR
Location :
China - Shanghai
:
Job Description
Qualifications:
Key abilities, skills and personality competencies:
Key responsibilities:
- Involved in developing and implementing social media strategic plan including content strategy to achieve social marketing objective;
- Lead the social media content production and secure the qualified and timely deliverables to drive traffic, including content calendar management and vendor management;
- Closely work with marketing and communications teams and HR teams to support marketing activities and employer branding, identify strong company stories for compelling social content development as well;
- Support to plan and execute influential and creative interactive campaigns across social media platforms to effectively engage and expand audience;
- Drive measurement on the social media content performance with valid benchmarks, conduct timely review for optimization;
- Monitor trends in social media channels, platforms, tools and inspiring cases.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, New Media, Journalism or Chinese Literature;
- 4+ years’ experience in advertising, public relations, journalism or marketing related functions. Agency experience is a plus;
- Good Chinese writing skills, have a proven track record in new media platform operation preferred;
- English Business-level fluency in speaking, reading and writing.
Key abilities, skills and personality competencies:
- Creative, proactive, self-motivated and meticulous;
- Strong interpersonal skills and good team player;
- Courage to contribute ideas and take initiative towards shared goals;
- Able to work independently and drive result;
- Social Media addiction is a plus.
