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Job ID :
53608BR
Location :
US - Pennsylvania - Pittsburgh
:
Job Description

Key Responsibilities:

  • SEM account management, bid management and optimization
  • Manage other 3rd party digital advertising programs
  • Support Digital Marketing Strategists, Strategic Marketing team members, and Portfolio Managers in holistic campaign planning and strategy
  • Align overall SEM strategy with Corporate Digital Marketing strategy
  • Support the integration of 3rd party advertising channels into an omni-channel platform
  • Provide detailed analytics to the Digital Marketing team to support refinement and optimization of in-flight digital marketing campaigns
  • Provide post-campaign data and analysis to all stakeholders to inform improved campaign planning in the future
  • Develop new demand generation channels and capabilities, nurturing expertise in key digital marketing technologies and disciplines needed to drive value and results
  • Anticipate future needs and build required expertise as we journey on our roadmap towards personalization, omni-channel delivery and automation in digital marketing

Minimum Requirements/Qualifications:

  • Experience executing digital marketing campaigns across multiple SEM and other 3rd party advertising channels.
  • Experience with Adobe Media Optimizer, Adobe Analytics, Rocketfuel and IBM UBX a plus
  • Experience managing in a production environment with multiple competing priorities and deadlines
  • Experience running efficient and effective lead qualification and lead routing programs

Non-Negotiable Hiring Criteria:

  • 3+ years of experience in SEM and 3rd party advertising management role
  • Bachelor’s degree in marketing, communications or business
  • Experience leveraging digital marketing platforms to drive digital marketing campaigns that deliver measureable value
This position has not been approved for Relocation Assistance.
All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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