Job ID :
42779BR
Location :
China - Shanghai
:
Job Description
Key Responsibilities:
- Develop and drive corporate strategy and leadership for your vertical markets
- Develop Value Propositions for Thermo Fisher Full portfolio in verticals
- Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
- Align on strategy and implementation with key function and division partners across position levels, location
- Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
- Key Activities this position will undertake include:
- Strategy Development
- Market research and analysis
- Market sizing & segmentation
- Market trend analysis
- Competitive analysis
- Opportunity analysis
- Policy identification and Standards analysis
- Customer survey and needs analysis
- 135 Plan Data collection & analysis
- Create corporate strategy for vertical
- Determine segments, targeting and positioning
- Determine key communication message and content
- Determine target competitors and weaknesses
- Align with division marketing partners
- Develop segment sharing tools
- Align on key events and messages
- Coordinate on key activities
- Host vertical summit
- Market research and analysis
- Integrated vertical campaigns & x div events
- Together with the campaign manager develop 1 integrated corp vertical campaigns
- Thought leadership series and targeted KOL
- Digital messages and content
- X-division events
- Social media & online
- Strategic partners (as nec)
- Telesales
- Lead 1 large corp strategic program
- Together with the campaign manager develop 1 integrated corp vertical campaigns
- Digital Marketing
- Implement thought leadership strategy
- Consolidate/develop/manage content development, blog, white papers, webinars, etc as makes sense
- Vertical capacity, solutions and marketing tools
- Implement thought leadership strategy
- Regulatory
- Monitor/communicate regulatory trends together with Government Affairs
- Lead/participate in regulatory and standards influencing together with government affairs
- Analytics
- Work with Analytics Team to develop tools in support of the divisions based on internal and external data
- Drive leads, sales and marketing opportunities
- Adjacent Markets / Business Development
- Identify emerging opportunities
- BD with target customers as required
- Strategy Development
Critical Competencies to Drive Business Results
- Execution Management
Collaborates effectively with all resource stakeholders impacted in area-of-control to ensure resource responsiveness to challenges, and alignment with business imperatives - Marketing Effectiveness
Understands the financial impact of marketing - Consultative Marketing Leadership
Ensures the development of valid data analysis and recommendations based on sound market insights to guide decision making by senior management - Stakeholder Influencing, Negotiation & Commitment Building
Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levels
Education & Working experience:
- B.S. Degree in scientific field, advanced marketing degree or MBA preferred
- 5+ years’ experience in clinical or bioscience marketing, sales and/or clinical research
- Working knowledge of gene and protein technology desired.
- Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
- Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior