Careers at ThermoFisher Scientific

Key Responsibilities:

• Develop and drive corporate strategy and leadership for your vertical markets
• Develop Value Propositions for Thermo Fisher Full portfolio in verticals
• Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
• Align on strategy and implementation with key function and division partners across position levels, location
• Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
• Key Activities this position will undertake include:
  • Strategy Development
    • Market research and analysis
      • Market sizing & segmentation
      • Market trend analysis
      • Competitive analysis
      • Opportunity analysis
      • Policy identification and Standards analysis
      • Customer survey and needs analysis
      • 135 Plan Data collection & analysis
    • Create corporate strategy for vertical
      • Determine segments, targeting and positioning
      • Determine key communication message and content
      • Determine target competitors and weaknesses
    • Align with division marketing partners
      • Develop segment sharing tools
      • Align on key events and messages
      • Coordinate on key activities
      • Host vertical summit
  • Integrated vertical campaigns & x div events
    • Together with the campaign manager develop 1 integrated corp vertical campaigns
      • Thought leadership series and targeted KOL
      • Digital messages and content
      • X-division events
      • Social media & online
      • Strategic partners (as nec)
      • Telesales
      • Lead 1 large corp strategic program
  • Digital Marketing
    • Implement thought leadership strategy
      • Consolidate/develop/manage content development, blog, white papers, webinars, etc as makes sense
      • Vertical capacity, solutions and marketing tools
  • Regulatory
    • Monitor/communicate regulatory trends together with Government Affairs
    • Lead/participate in regulatory and standards influencing together with government affairs
  • Analytics
    • Work with Analytics Team to develop tools in support of the divisions based on internal and external data
    • Drive leads, sales and marketing opportunities
  • Adjacent Markets / Business Development
    • Identify emerging opportunities
    • BD with target customers as required

Critical Competencies to Drive Business Results

• Execution Management
  Collaborates effectively with all resource stakeholders impacted in area-of-control to ensure resource responsiveness to challenges, and alignment with business imperatives
• Marketing Effectiveness
  Understands the financial impact of marketing
• Consultative Marketing Leadership
  Ensures the development of valid data analysis and recommendations based on sound market insights to guide decision making by senior management
• Stakeholder Influencing, Negotiation & Commitment Building
  Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levels

Education & Working experience:

• B.S. Degree in scientific field, advanced marketing degree or MBA preferred
• 5+ years’ experience in clinical or bioscience marketing, sales and/or clinical research
• Working knowledge of gene and protein technology desired.
• Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
• Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior