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Job ID :
42779BR
Location :
China - Shanghai
:
Job Description

Key Responsibilities:

  • Develop and drive corporate strategy and leadership for your vertical markets
  • Develop Value Propositions for Thermo Fisher Full portfolio in verticals
  • Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
  • Align on strategy and implementation with key function and division partners across position levels, location
  • Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
  • Key Activities this position will undertake include:
    • Strategy Development
      • Market research and analysis
        • Market sizing & segmentation
        • Market trend analysis
        • Competitive analysis
        • Opportunity analysis
        • Policy identification and Standards analysis
        • Customer survey and needs analysis
        • 135 Plan Data collection & analysis
      • Create corporate strategy for vertical
        • Determine segments, targeting and positioning
        • Determine key communication message and content
        • Determine target competitors and weaknesses
      • Align with division marketing partners
        • Develop segment sharing tools
        • Align on key events and messages
        • Coordinate on key activities
        • Host vertical summit
    • Integrated vertical campaigns & x div events
      • Together with the campaign manager develop 1 integrated corp vertical campaigns
        • Thought leadership series and targeted KOL
        • Digital messages and content
        • X-division events
        • Social media & online
        • Strategic partners (as nec)
        • Telesales
        • Lead 1 large corp strategic program
    • Digital Marketing
      • Implement thought leadership strategy
        • Consolidate/develop/manage content development, blog, white papers, webinars, etc as makes sense
        • Vertical capacity, solutions and marketing tools
    • Regulatory
      • Monitor/communicate regulatory trends together with Government Affairs
      • Lead/participate in regulatory and standards influencing together with government affairs
    • Analytics
      • Work with Analytics Team to develop tools in support of the divisions based on internal and external data
      • Drive leads, sales and marketing opportunities
    • Adjacent Markets / Business Development
      • Identify emerging opportunities
      • BD with target customers as required

Critical Competencies to Drive Business Results

  • Execution Management
    Collaborates effectively with all resource stakeholders impacted in area-of-control to ensure resource responsiveness to challenges, and alignment with business imperatives
  • Marketing Effectiveness
    Understands the financial impact of marketing
  • Consultative Marketing Leadership
    Ensures the development of valid data analysis and recommendations based on sound market insights to guide decision making by senior management
  • Stakeholder Influencing, Negotiation & Commitment Building
    Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levels

Education & Working experience:

  • B.S. Degree in scientific field, advanced marketing degree or MBA preferred
  • 5+ years’ experience in clinical or bioscience marketing, sales and/or clinical research
  • Working knowledge of gene and protein technology desired.
  • Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
  • Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior


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