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Job ID :
42627BR
Location :
Singapore - Marsiling
:
Job Description
  • Responsible for achieving financial and market success in the region and providing region-level line-of-sight visibility (local pulse) to WW platform and Global Market Development
  • Manage Region market performance in conjunction with sales leaders —short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required
  • Perform detailed analysis and routine reporting to Global Marketing of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate
  • Work with pricing and sales leadership to optimize Region pricing ,responsible for “price get”
  • Plans and executes Region- and country-level marketing programs, projects, NPIs, price actions, rollovers, upgrades and obsolescence of existing products

Focus: Region Segment Campaigns and New Product Launches

Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions including:

  • Country program adaptation and execution
  • Local communications deliverables, web content and translations, support center preparation to support campaigns
  • Translations
  • Industry and customer events
  • Region industry relationship management
  • Installed base management and development
  • Responsible for new product introduction/launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch
  • Develops and implements local sales and competitive response campaigns and programs
  • Execute programs and activities to support Thermo Fisher channels, including events, dealers, sales and sales centers
  • Sales Training delivery

Metrics:

  • Consistent tracking and analysis of region market performance
  • Timely delivery of performance reporting
  • All campaigns executed on time and on strategy with consistent tracking and analysis
  • CAS for region
  • Customer measures—Region Market Share, Retention, Acquisition
  • Competitive intelligence

Key Linkages:

  • Product Management
  • Market Development
  • Sales
  • Territory Leads
  • Digital Marketing
  • Regional Marketing

*LP-PS1

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