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Job ID :
43704BR
Location :
US - Illinois - Chicago|US - California - Fremont|US - Indiana - Indianapolis|US - Illinois - Remote / Field
:
Job Description

Summary of Job

The Marketing Manager is responsible for the implementation of the Clinical Diagnostic Division (CDD) Marketing strategy in Region. As part of the Global Sales & Marketing team, he/she strongly contributes to the development of the commercial strategy of Clinical Diagnostics Division.

In close cooperation with the VP Sales Americas, he/she leads the local marketing teams focusing on Growth initiatives and Customer Satisfaction.

He/she provides the CDD Global Marketing leadership with Market information related to the CDD product lines and market environment.

This person can be remotely based within the United States.

Major Responsibilities

Marketing

  • Define & monitor the Annual Marketing Planning in the Region
    • Positioning
    • Customer segmentation & targeting
    • Marketing Mix Implementation
  • Coordinate product launch in the region in close cooperation with the BU Global Marketing. Therefore, organize & maintain an appropriate reporting system with regards to the launch of new products & service when applicable.
  • Drive specific growth initiatives and marketing programs in the Region
  • Implement and develop pricing initiatives.
  • Update market watch program regarding the Market changes, Customer Needs and Competitive situation.
  • Support the RD Commercial Operations in CAS action plans.
  • Actively participate to the Regional Annual Operating Plan determination and execution.
  • Responsible for Marketing expenses in the Region.
  • Support the VP Sales Americas for MBR, QBR and specific reporting.

Management

  • Develop local marketing staff
  • Set up priorities and coordinate activities

Healthcare Economics

  • Develop a deep working knowledge and understanding of the healthcare organizations and financial processes in the Region
  • Support physicians in articulating clinical outcomes in financial terms through business case coaching
  • Demonstrate proficiency in shaping the commercial conversation on quantified value

Networking

  • Create strong relationships with relevant Key Opinion Leaders and Decision makers as well as Healthcare Authorities.

Education or Equivalence of Experience

Qualifications

  • Bachelor's Degree required preferably in a Science or Medical related field.
  • Master in Business Administration or in Marketing highly preferred
  • B to B Healthcare industry experince or equivalent in professional education.

Experience

  • 10 years in Marketing positions in IVD or Medical Device sector.
  • 3 years in a management position.
  • Experience in sales is highly appreciated and recommended.

Skills

  • Able to communicate within the company and externally in an effective and authoritative manner.
  • Strategic skills.
  • Management.
  • The job holder should be an effective Project Manager.

Desirable

  • Track records in successful launches of high value products into the Healthcare sector.
  • A strong network of contacts across the healthcare community at all levels including not only lab Drs but also Clinical Drs.

Attributes and Attitude

  • Must have the intellectual capacity, problem solving ability, strategic vision and appetite to grow with the company and to achieve accelerated career advancement accordingly.
  • Must have a team spirit and ability to work in a matrix organization.
  • Must have the flexibility to adapt and succeed in a rapidly growing business environment.

This position is not eligible for relocation assistance.




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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