The Genetic Analysis Systems Sales Representative is a field sales-based position responsible for achieving or exceeding the assigned territory sales plan. The Genetic Analysis Systems Sales Representative will have strong technical acumen in the areas of qPCR and sequencing. The Genetic Analysis Systems Sales Representative will demonstrate technical credibility to effectively consult with customers to influence key decisions on technology and product choices. Strong business acumen is also required to build successful account and territory plans and translate territory strategy into business results. The primary focus of the Genetic Analysis Systems Sales role is successful capital equipment sales including funnel management skills and strong hunting, prospecting and closing skills.
Scientific consulting acumen - Demonstrates technical credibility to consult with customers on technology solutions within the Genetic Analysis portfolio. Identifies the best technology choice to meet the customer needs, strong command of competitive offerings in the GA space and how to position and win the business.
Capital sales acumen – Demonstrates funnel management skills with strong hunting/prospecting and closing skills.
Business acumen – Commitment to rigorous territory planning, market knowledge, both accurate and timely forecasting.
BUSINESS PLAN DEVELOPMENT AND EXECUTION
Develops and manages to a business plan to meet or exceed business goals agreed upon by commercial management for the territory.
Understands scientific project needs and business needs of the customer to position a GA solution (qPCR and/or sequencing) to win the business. Actively promotes and sells consumable offering throughout the instrument sales process.
CUSTOMER RELATIONSHIP MANAGEMENT
Consistently and accurately manages sales process including sales forecasting, pipeline management, and sales tracking through the use of Seibel system and other designated IT tools.
Develops and maintains current knowledge of genetic analysis markets, products, and buying practices required to effectively compete in the assigned territory. Utilizes product and application knowledge across the genetic analysis portfolio to successfully conduct consultative and strategic selling presentations. Understands customer goals, priorities and challenges such that TFS solutions are best positioned to address customer needs.
Requires a Bachelor’s Degree in Biology, Molecular Biology, Biochemistry or related field; or the equivalent knowledge and experience. A Master’s or PhD degree is desirable.
Requires a minimum of 3 years sales experience in Life Science, with capital equipment experience. Extensive knowledge of qPCR and sequencing preferred.
Knowledge of accounts in territory is preferred.