Job ID :
China - Shanghai
- Work with relevant marketing teams to proceed persona/account based data analysis to score maturity, predict propensity, calculate relevancy, and explore correlations.
- Study customer online journey and work with agency to build up next generation leads scoring system.
- Provide pre-campaign data support for targeted channels like marketing automation, web automation, product recommending system, incart promotion platform, social media, etc.
- Be responsible for tracking and analyzing multi-channel digital marketing performance by using tools like Omniture and Eloqua, and provide learnings and insights for corresponding channels to optimize.