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US - California - Carlsbad
Job Description

Market Development Manager, Flow Cytometry
Location: Carlsbad

The Global Market Development Manager (GMD) will develop and execute marketing programs in the flow cytometry instrument systems using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Flow Cytometry Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.

Key Responsibilities:

  • Develop strategic marketing plans for flow cytometry devices, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Develop and execute engaging, bold tactical marketing plans for new and/or existing flow cytometry devices.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Create and implement appropriate marketing content across multiple channels, including web, video, social media, print, and more.
  • Develop sales force training and customer education material in collaboration with product management, R&D, and commercial teams.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.
  • May perform other related duties as required and/or assigned.

Required Qualifications:

  • 5+ years of experience developing a marketing strategy and successfully implementing marketing plans for scientific instruments- Flow Cytometry.
  • Bachelor’s degree in Biology, Biochemistry or related discipline.
  • Exceptional communication skills as well as analytical, project management and planning skills necessary.
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
  • Strong business acumen and customer focus are essential.
  • A strong record building alignment in cross-functional teams

Desired Qualifications:

  • Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
  • Experience with marketing and voice of customer VOC.
  • Experience in the flow cytometry market preferred
  • Travel is required. (25%)

Preferred Qualifications:

  • MBA strongly preferred.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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