In this role, this senior specialist will lead our company’s email marketing campaigns and provide guidance to subordinates, and cooperate with integrate marketing owners to maximize customer reach and engagement. This involves understanding of products/market/customers, cooperation with product marketing team to optimize email marketing performance, and strategize email automation to nurture, engage and retain valuable customers. Besides the position requires strong email marketing skills in order to design innovative and successful email marketing campaigns.
- Responsible for email campaign strategy for Thermo Fisher Scientific, including design, create and optimize email content in campaign management system to promote products or services, ensuring high quality and effective email communications.
- Lead email marketing team to build solid methodology on email flow, template, subject line and copy, for higher performance.
- Focus on email automation for efficiency and effectiveness
- Work closely with data analysis team on email performance tracking.
- Oversee email performance, spot trends and opportunities and develop alternatives for improvements.
- Knowledge of customer segmentation.
- Master Silverpop and/or Unica (Eloqua would be a plus), and working knowledge of HTML and Photoshop
- 3+ years experience of email marketing and copywriting
- Digital marketing experience with preferred e-commerce business experience
- Excellent organization, self-motivation, time management, multi-tasking and oral & written communication skills
- Advanced analytics capability with an aptitude for quantitative and qualitative analysis
- Self-motivated and directed while also functioning and contributing as part of a team
- Be familiar with Omniture to track email performance
- Integrated Digital Marketing knowledge
- Preferable in big internet company, internet media/e-commerce industry or in house E-marketing team
- knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design